عنوان
پدید آورنده
موضوع
رده
HD69.S8 A74 2009
HD69
.
S8
A74
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0071606025
(Number (ISBN
9780071606028
NATIONAL BIBLIOGRAPHY NUMBER
Number
b796107
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Digital strategies for powerful corporate communications /
General Material Designation
[Book]
First Statement of Responsibility
Paul A. Argenti and Courtney M. Barnes.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 288 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 255-274) and index.
CONTENTS NOTE
Text of Note
Welcome to the jungle : an introduction to the new business environment -- Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands -- The digital mediator : online platforms create common ground for marketing and corporate communications -- Coup de reportage : new media relations in the conversational age -- The water cooler goes to cyberspace : internal communications in a digital world -- Trading virtual spaces : shareholders take investor relations to the Web -- A tree grows in cyberspace : Web 2.0 inspires--and requires--corporate responsibility efforts to go green -- A public affair : the digital dimension of government relations -- Help, my Avatar's fallen and he can't get up : crisis management in a virtual world.
0
SUMMARY OR ABSTRACT
Text of Note
The advents of blogging, mashups, and wiki programs have introduced chaos in the world of business communication. 'Digital Strategies for Powerful Corporate Communications' explains how to use these same digital means, among many others, for bringing order to this information-saturated environment.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004
PERSONAL NAME USED AS SUBJECT
Barnes, Courtney M.
Barnes, Courtney M.
TOPICAL NAME USED AS SUBJECT
Business networks-- Computer network resources.
Communication in management-- Computer network resources.
Communication in organizations-- Computer network resources.
Digital communications-- Economic aspects.
Business networks-- Computer network resources.
Communication in management-- Computer network resources.
Öffentlichkeitsarbeit
DEWEY DECIMAL CLASSIFICATION
Number
658
.
4/5
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
S8
Book number
A74
2009
OTHER CLASS NUMBERS
Class number
F270
.
7
Class number
QP
342
Class number
QP
345
System Code
clc
System Code
rvk
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Argenti, Paul A.
ORIGINATING SOURCE
Date of Transaction
20201207090217.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
