عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .K78 2010
HF5415
.
1265
.
K78
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0789739763
(Number (ISBN
9780789739766
NATIONAL BIBLIOGRAPHY NUMBER
Number
b795869
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Mobile marketing :
General Material Designation
[Book]
Other Title Information
finding your customers no matter where they are /
First Statement of Responsibility
Cindy Krum.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Indianapolis, Ind. :
Name of Publisher, Distributor, etc.
Que,
Date of Publication, Distribution, etc.
©2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 343 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm
GENERAL NOTES
Text of Note
Includes index.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Getting started with mobile marketing -- Understanding the challenges in mobile marketing -- Mobile targeting and tracking -- Everything you need to know about the iPhone -- Mobile advertising -- Mobile promotions and location-based marketing -- Micro-sites, mobile affiliate marketing, and web directories -- Mobile applications -- Mobile website development -- Mobile search engine optimization -- Integrating mobile marketing with on- and offline marketing -- Mobile E-commerce -- Mobile marketing privacy, spam, and viruses -- The international mobile marketing landscape -- Looking into the future for mobile.
0
SUMMARY OR ABSTRACT
Text of Note
Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable and fun! Cindy Krum cuts through the hype, revealing what's working and what isn't. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers and how to successfully integrate mobile into your existing marketing mix.--[book cover].
TOPICAL NAME USED AS SUBJECT
Customer relations.
Internet marketing.
Telemarketing.
BUSINESS & ECONOMICS / Marketing.
Customer relations.
Customer relations.
Direktmarketing
Direktmarketing.
Internet marketing.
Internet marketing.
Kundenmanagement
Kundenmanagement.
Marketing sur Internet.
Marknadsföring via Internet.
Mobil marknadsföring.
Mobile Telekommunikation
Mobile Telekommunikation.
Relations avec la clientèle.
Telemarketing.
Telemarketing.
Telemarketing.
Télémarketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/72
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
K78
2010
OTHER CLASS NUMBERS
Class number
QP
621
Class number
QP
650
Class number
QR
760
System Code
rvk
System Code
rvk
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Krum, Cindy.
ORIGINATING SOURCE
Date of Transaction
20201207085011.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
