عنوان
پدید آورنده
موضوع
رده
TX911.3.M27 C575 2007
TX911
.
3
.
M27
C575
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750666757
(Number (ISBN
9780750666756
NATIONAL BIBLIOGRAPHY NUMBER
Number
b795596
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
International hospitality management :
General Material Designation
[Book]
Other Title Information
concepts and cases /
First Statement of Responsibility
Clarke and Chen.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Elsevier/Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 382 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
1. Welcome : an introduction to international hospitality management -- 2. Cultures and the challenges of international hospitality -- 3. The international hospitality industry -- 4. Exploring the international environment -- 5. International marketing -- 6. International hospitality market entry -- 7. Strategic planning and international hospitality enterprises -- 8. International human resources management : managing diversity -- 9. Enterpreneurship and SMEs in the global market -- 10. Managing social responsibility in international hospitality -- 11. Analysis of international hospitality management.
0
SUMMARY OR ABSTRACT
Text of Note
"International Hospitality Management: concepts and cases brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context." "International Hospitality Management: concepts and cases is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of international hospitality organizations. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry."--Jacket.
TOPICAL NAME USED AS SUBJECT
Hospitality industry-- Management, Case studies.
Hospitality industry-- Management.
International business enterprises-- Management.
Gastgewerbe
Hospitality industry-- Management, Case studies.
Hospitality industry-- Management.
Hospitality industry-- Management.
International business enterprises-- Management.
International business enterprises-- Management.
Internationales Management
DEWEY DECIMAL CLASSIFICATION
Number
647
.
94068
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
TX911
.
3
.
M27
Book number
C575
2007
OTHER CLASS NUMBERS
Class number
F719
Class number
QQ
946
System Code
clc
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Clarke, Alan,1956-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Chen, Wei,1971-
ORIGINATING SOURCE
Date of Transaction
20201207083614.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
