new rules on value and profit from Silicon Valley /
First Statement of Responsibility
Mohan Sawhney [and others].
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
John Wiley,
Date of Publication, Distribution, etc.
2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxiii, 344 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Where Value Lives in a Networked World -- Inside Technology Incubators -- The Startup Graveyard: 10 Lessons for Avoiding Failure and Secrets for Success -- Valuation Techniques for Internet Firms -- New Economy Metrics: Measuring Intellectual Capital -- Wireless E-Business: Identifying the Next Killer App -- Customer Competencies: Data Mining and Customer Relationship Management -- Electronic Payment Systems: New Opportunities for Value Exchange -- The Music Controversy: Application or Company? -- The Battle for the Last Mile -- Commercializing Genomics -- Epilogue: Venturing Beyond Boundaries -- Appendix A: Diagnostic Tool for Startup Companies.
0
SUMMARY OR ABSTRACT
Text of Note
Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce. Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance.
OTHER EDITION IN ANOTHER MEDIUM
Title
TechVenture.
International Standard Book Number
0471414247
PARALLEL TITLE PROPER
Parallel Title
New rules on value and profit from Silicon Valley
TOPICAL NAME USED AS SUBJECT
Business enterprises-- Computer networks-- Management.
Electronic commerce-- California.
Electronic commerce-- Finance.
Electronic commerce.
Venture capital.
BUSINESS & ECONOMICS-- Exports & Imports.
BUSINESS & ECONOMICS-- International-- Marketing.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
Business enterprises-- Computer networks-- Management.