عنوان
پدید آورنده
موضوع
رده
HD59.2 .D38 2003
HD59
.
2
.
D38
2003
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
041528743X
(Number (ISBN
9780415287432
NATIONAL BIBLIOGRAPHY NUMBER
Number
b794467
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Corporate reputation and competitiveness /
General Material Designation
[Book]
First Statement of Responsibility
Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 272 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 259-268) and index.
CONTENTS NOTE
Text of Note
A brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization.
0
SUMMARY OR ABSTRACT
Text of Note
This book presents the case for reputation as a strategic tool for organisations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, 'The Reputation Chain'
TOPICAL NAME USED AS SUBJECT
Brand name products-- Management.
Competition.
Corporate image.
Corporations-- Public relations.
Brand name products-- Management.
Competition.
Compétitivité.
Concurrentie.
Corporate identity.
Corporate image.
Corporate image.
Corporations-- Public relations.
Entreprises.
Opinion publique.
Politique de l'information.
Prestige
Relations publiques.
Reputatie.
Strategisch management.
Strategisches Management
Unternehmen
Wettbewerbsfähigkeit
UNIVERSAL DECIMAL CLASSIFICATION (UDC)
Number
659.4
DEWEY DECIMAL CLASSIFICATION
Number
659
.
2
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD59
.
2
Book number
.
D38
2003
OTHER CLASS NUMBERS
Class number
85
.
10
Class number
QP
637
System Code
bcl
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Davies, Gary,1946-
ORIGINATING SOURCE
Date of Transaction
20201207073735.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
