عنوان
پدید آورنده
موضوع
رده
HF5415.1263 .F86 2004eb
HF5415
.
1263
.
F86
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0789033143
(Number (ISBN
9780789033147
Erroneous ISBN
0789023113
Erroneous ISBN
0789023121
Erroneous ISBN
9780789023117
Erroneous ISBN
9780789023124
NATIONAL BIBLIOGRAPHY NUMBER
Number
b794238
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Fundamentals of business marketing research /
General Material Designation
[Book]
First Statement of Responsibility
[edited by] David A. Reid, Richard E. Plank.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Best Business Books,
Date of Publication, Distribution, etc.
©2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxiii, 283 pages)
SERIES
Series Title
Foundation series in business marketing
GENERAL NOTES
Text of Note
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Business marketing comes of age: a comprehensive review of the literature / David A Reid, Richard E. Plank -- C commentary on business marketing: a twenty-year review and an invitation for continued dialogue / Robert E. Spekman -- Commentary: thoughts on the future of business marketing / David T. Wilson -- Sensemaking about business-to-business strategies and relationships: a commentary on Reid and Plank's review / Arch G. Woodside -- Reply to the commentaries: business marketing comes of age / David A. Reid, Richard E. Plank.
0
SUMMARY OR ABSTRACT
Text of Note
"In Fundamentals of Business Marketing Research, you'll find a comprehensive review of vital research areas, including marketing to businesses, institutions, and governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The original study, its criticisms, and the authors' subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including business marketing strategy, organizational buying behavior and purchasing management, business marketing sciences, products/services, pricing issues, distribution/logistics, and promotion."--Jacket.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
OTHER EDITION IN ANOTHER MEDIUM
Title
Fundamentals of business marketing research.
International Standard Book Number
0789023121
TOPICAL NAME USED AS SUBJECT
Industrial marketing-- Research.
Marketing research.
BUSINESS & ECONOMICS-- Marketing-- Research.
Business & Economics.
Commerce.
Industrial marketing-- Research.
Marketing & Sales.
Marketing industriel.
Marketing research.
Marketing.
Onderzoeksmethoden.
Recherche en marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/3
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1263
Book number
.
F86
2004eb
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Plank, Richard E.
Reid, David A., (David Alan)
ORIGINATING SOURCE
Date of Transaction
20201207072502.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
