عنوان

The digital handshake :

(Number (ISBN

0470538430

(Number (ISBN

0470538449

(Number (ISBN

0470538457

(Number (ISBN

1282291238

(Number (ISBN

6612291230

(Number (ISBN

9780470538432

(Number (ISBN

9780470538449

(Number (ISBN

9780470538456

(Number (ISBN

9781282291232

(Number (ISBN

9786612291234

Erroneous ISBN

0470499273

Erroneous ISBN

9780470499276

Number

b793718

Title Proper

The digital handshake :

General Material Designation

[Book]

Other Title Information

seven proven strategies to grow your business using social media /

First Statement of Responsibility

Paul Chaney.

Place of Publication, Distribution, etc.

Hoboken, N.J. :

Name of Publisher, Distributor, etc.

Wiley & Sons,

Date of Publication, Distribution, etc.

©2009.

Specific Material Designation and Extent of Item

1 online resource (xxvii, 244 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references and index.

Text of Note

Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.

0

Text of Note

Practical applications for using social media to boost your business. Even todayâ??s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap s.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Stock Number

B03EAA83-D1AE-41B2-82F1-EA013A8C59D1

Title

Digital handshake.

International Standard Book Number

0470499273

Internet advertising.

Internet marketing.

Online social networks-- Economic aspects.

BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.

BUSINESS & ECONOMICS-- Mail Order.

BUSINESS & ECONOMICS-- Marketing-- Direct.

BUSINESS & ECONOMICS-- Marketing-- Multilevel.

BUSINESS & ECONOMICS-- Marketing-- Telemarketing.

Internet advertising.

Internet marketing.

BUS-- 040000

BUS-- 043010

BUS-- 043040

BUS-- 043050

BUS-- 090010

KMP, KME

Number

Edition

Class number

Book number

Chaney, Paul,1955-

Date of Transaction

20201207065156.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y