In the beginning -- More POS stories -- Sam Walton's killing me! -- Service is an affair of the heart -- Trends -- A positively outrageous solution -- The history of POS -- Inviting the customer to play -- Competence, confidence, comfort -- The first step to POS: microbranding -- The secret to standing out -- See it! -- Name it! -- Staff it! -- Market it like there's no tomorrow! -- POS marketing -- The manager's toolbox -- The manager's toolbox.