عنوان
پدید آورنده
موضوع
رده
HD9200.C42 A45 2010eb
HD9200
.
C42
A45
2010eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0814414338
(Number (ISBN
9780814414330
Erroneous ISBN
081441432X
Erroneous ISBN
9780814414323
NATIONAL BIBLIOGRAPHY NUMBER
Number
b793485
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Chocolate fortunes :
General Material Designation
[Book]
Other Title Information
the battle for the hearts, minds, and wallets of China's consumers /
First Statement of Responsibility
Lawrence L. Allen ; foreword by Ángel Cabrera.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
American Management Association,
Date of Publication, Distribution, etc.
©2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 244 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
0
SUMMARY OR ABSTRACT
Text of Note
Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
JSTOR
Source for Acquisition/Subscription Address
MIL
Stock Number
22573/ctt1d2782p
Stock Number
233383
OTHER EDITION IN ANOTHER MEDIUM
Title
Chocolate fortunes.
International Standard Book Number
081441432X
TOPICAL NAME USED AS SUBJECT
Chocolate candy-- China.
Chocolate industry-- China-- History.
BUSINESS & ECONOMICS-- General.
BUSINESS & ECONOMICS-- Industries-- Service.
Chocolate candy.
Chocolate industry.
GEOGRAPHICAL NAME USED AS SUBJECT
China.
7
(SUBJECT CATEGORY (Provisional
BUS-- 070080
BUS000000
BUS035000
BUS077000
DEWEY DECIMAL CLASSIFICATION
Number
338
.
4/7663920951
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD9200
.
C42
Book number
A45
2010eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Allen, Lawrence L.,1960-
ORIGINATING SOURCE
Date of Transaction
20201207063838.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
