a practical analysis of performance, efficiency and marketing objectives /
First Statement of Responsibility
John Hibbs.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 240 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 229-234) and index.
CONTENTS NOTE
Text of Note
The economic issues -- Economics is about human behaviour in circumstances of scarcity -- Risk, production and the entrepreneur -- Consumer costs and elasticities -- Producers' costs -- The importance of costing -- Traffic costing is fundamental for success -- Would we be better off without it? -- How to understand costs and make cost savings -- The costs we do not meet -- Loss-making services -- The importance of pricing -- Pricing is more of an art than a science -- The economic consequences of subsidy -- Price control and the market -- Allocative efficiency -- What we seek to achieve -- What prevents progress -- The consequences of regulation -- Public ownership and franchise as regulation -- People in business -- A silly idea -- Is there something special about transport? -- Consumer effectiveness -- Satisfying effective demand -- The importance of the entrepreneur -- Regulatory failure and the economics of public choice -- Forecasting demand -- Externalities and the environment -- Costs and benefits, profit and loss -- The problem of track costs -- Transport and the scarcity of land -- Transport and public policy -- The state of public knowledge -- Government and politics -- The neglected factor -- Applying the template -- General problems of the infrastructure -- The template -- Track, terminals and signalling -- Track costs and pricing -- Efficiency, effectiveness and externalities -- Road-use pricing -- Pay as you go -- Freight transport and distribution -- Business logistics -- Background and organization -- Costing and pricing -- Allocative efficiency -- Consumer effectiveness -- Externalities and the environment -- Public attitudes and public policy -- Competition in the market -- Road passenger transport, including the private car -- The market for movement -- Background and organization -- Costing and pricing -- Allocative efficiency -- Consumer effectiveness -- Externalities and the environment -- Two special cases -- The railway problem -- Utility or public good -- Background and organization -- Costing and pricing -- Railways and the use of land -- Allocative efficiency and consumer effectiveness -- Externalities and the environment -- Transport and tourism -- Background and organization -- Costs and prices -- Allocation and effectiveness -- Externalities and the environment -- The meaning of marketing -- Efficiency, effectiveness and the marketing mix -- Marketing management -- Distinctive characteristics of services -- Demand and the product -- Obstacles to marketing -- Practical marketing -- Marketing management in the transport business -- Efficiency, effectiveness and the seven Ps -- Marketing and economics -- The seven Ps in the marketing mix -- Economics and the marketing mix -- Marketing in freight transport and distribution -- Commercial structure -- Barriers and opportunities for marketing management -- Marketing in commercial road passenger transport -- Commercial structure -- Barriers and opportunities for marketing management -- The seven Ps in bus and coach operation -- The pursuit of good marketing -- Marketing in railway transport -- Commercial structure -- The seven Ps and the railway -- Conclusion: no attainable end-state -- Where we come from -- Ignorance and uncertainty -- No ideal end-state -- The elastic band.
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SUMMARY OR ABSTRACT
Text of Note
A systematic study of the performance of the various modes of inland transport in the UK. Designed as a handbook for students of transport economics, it returns to the first principles of economics. John Hibbs aims to write about conceptual economics in a way that is accessible to non-specialists.
OTHER EDITION IN ANOTHER MEDIUM
Title
Transport economics & policy.
TOPICAL NAME USED AS SUBJECT
Transportation and state-- Great Britain.
Transportation-- Great Britain.
Transport-- Aspect économique-- Grande-Bretagne.
Transport-- Politique gouvernementale-- Grande-Bretagne.