عنوان
پدید آورنده
موضوع
رده
HC79.C6 J64 2004eb
HC79
.
C6
J64
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
081440815X
(Number (ISBN
0814428002
(Number (ISBN
9780814408155
(Number (ISBN
9780814428009
Erroneous ISBN
081440815X
NATIONAL BIBLIOGRAPHY NUMBER
Number
b793100
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Don't think pink :
General Material Designation
[Book]
Other Title Information
what really makes women buy--and how to increase your share of this crucial market /
First Statement of Responsibility
Lisa Johnson, Andrea Learned.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
AMACOM,
Date of Publication, Distribution, etc.
©2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (x, 230 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (page 223) and index.
CONTENTS NOTE
Text of Note
Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
0
SUMMARY OR ABSTRACT
Text of Note
Women spend trillions of dollars every year. Why are you missing out?
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
00001432
OTHER EDITION IN ANOTHER MEDIUM
Title
Don't think pink.
International Standard Book Number
081440815X
TOPICAL NAME USED AS SUBJECT
Marketing.
Women consumers.
BUSINESS & ECONOMICS-- Marketing-- Research.
Marketing.
Women consumers.
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/34/082
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HC79
.
C6
Book number
J64
2004eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Johnson, Lisa,1967-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Learned, Andrea.
ORIGINATING SOURCE
Date of Transaction
20201207061810.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
