عنوان

The user is always right :

(Number (ISBN

0321434536

(Number (ISBN

9780321434531

Number

b792434

Title Proper

The user is always right :

General Material Designation

[Book]

Other Title Information

a practical guide to creating and using personas for the Web /

First Statement of Responsibility

[Steve Mulder with Ziv Yaar].

Place of Publication, Distribution, etc.

Berkeley, CA :

Name of Publisher, Distributor, etc.

New Riders,

Date of Publication, Distribution, etc.

©2007.

Specific Material Designation and Extent of Item

xvii, 293 pages :

Other Physical Details

illustrations (some color) ;

Dimensions

23 cm.

Series Title

Voices that matter

Text of Note

Authors from cover.

Text of Note

Includes index.

Text of Note

Putting the using back in user-centered design -- Meet the personas -- Approaches to creating personas -- Conducting qualitative user research -- Conducting quantitative user -- Generating persona segmentation -- Making personas real -- Keeping personas alive -- Directing business strategy -- Scoping Features and Functionality -- Guiding structure, content, and design -- Measuring success.

0

Text of Note

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Electronic commerce-- Customer services.

Internet marketing-- Planning.

Internet users.

Web sites-- Design.

Electronic commerce-- Customer services.

Internet marketing-- Planning.

Internet users.

Internetanvändare.

Konsumentforskning.

Marknadsföring via Internet.

Web sites-- Design.

Webbdesign.

Number

Edition

Class number

Book number

Mulder, Steve,1968-

Yaar, Ziv.

Date of Transaction

20201207054202.0

Electronic name

[Book]

Y