عنوان
پدید آورنده
موضوع
رده
HF5415 .G467 2010
HF5415
.
G467
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0071625364
(Number (ISBN
9780071625364
NATIONAL BIBLIOGRAPHY NUMBER
Number
b791610
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The next evolution of marketing :
General Material Designation
[Book]
Other Title Information
connect with your customers by marketing with meaning /
First Statement of Responsibility
Bob Gilbreath.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
©2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 288 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
SUMMARY OR ABSTRACT
Text of Note
Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath's new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. Gilbreath describes success stories, including: Samsung's laptop and cell phone charging stations, now found in more than 50 airports throughout the United States; Dove's Campaign for Real Beauty and its viral video "Evolution," which has been viewed more than 100 million times; and Burger King's Xbox advergames, which helped boost the company's profits by 40 percent in one year. This comprehensive model uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers' needs.--From publisher description.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004
TOPICAL NAME USED AS SUBJECT
Advertising.
Customer relations.
Marketing.
Advertising.
Advertising.
Customer relations.
Customer relations.
Innovationsmanagement
Kundenorientierung
Marketing
Marketing.
Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
G467
2010
OTHER CLASS NUMBERS
Class number
F713
.
50
Class number
QP
630
System Code
clc
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Gilbreath, Bob.
ORIGINATING SOURCE
Date of Transaction
20201207045415.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
