Risk issues and crisis management in public relations :
General Material Designation
[Book]
Other Title Information
a casebook of best practice /
First Statement of Responsibility
Michael Regester & Judy Larkin.
EDITION STATEMENT
Edition Statement
4th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvii, 245 pages) :
Other Physical Details
illustrations
SERIES
Series Title
PR in practice series
GENERAL NOTES
Text of Note
Revised edition of: Risk issues and crisis management, 2005.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 233-235) and index.
CONTENTS NOTE
Text of Note
pt. 1. Risk Issues Management. Outside-in thinking -- Issues management defined -- Planning an issues management programme: an issues management model -- CSR: the new moral code for doing business -- An issue ignored is a crisis ensured -- Implementing an issues management programme -- pt. 2. Crisis Management. So it hits the fan -- now what? -- Perception is the reality -- The media in crisis situations -- The legal perspective -- Planning for the unexpected -- Crisis communications management.
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SUMMARY OR ABSTRACT
Text of Note
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
138634
OTHER EDITION IN ANOTHER MEDIUM
Title
Risk issues and crisis management in public relations.
International Standard Book Number
0749451076
TOPICAL NAME USED AS SUBJECT
Crisis management.
Issues management.
Public relations.
Social responsibility of business.
BUSINESS & ECONOMICS-- Corporate Governance.
BUSINESS & ECONOMICS-- Leadership.
BUSINESS & ECONOMICS-- Organizational Development.