Gavin C. Reid, Lowell R. Jacobsen and Margo E. Anderson.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
1993.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 211 pages ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 204-207) and index.
CONTENTS NOTE
Text of Note
Pt. I. Introduction. 1. The small business enterprise -- Pt. II. Case profiles. 2. Low market concentration. 3. Medium market concentration. 4. High market concentration -- Pt. III. Comparative analysis. 5. Competitive forces. 6. Competitive and defensive strategies. 7. Financial considerations of competitive advantage -- Pt. IV. Conclusion. 8. A grounded view of small business -- Appendix: summary of instrumentation.
2
SUMMARY OR ABSTRACT
Text of Note
A new analytical approach to small firms' cases, which uses primary source data to present detailed profiles on small businesses.