عنوان
پدید آورنده
موضوع
رده
HD59.2 .H38 2008eb
HD59
.
2
.
H38
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470245360
(Number (ISBN
9780470245361
Erroneous ISBN
0787998303
Erroneous ISBN
9780787998301
NATIONAL BIBLIOGRAPHY NUMBER
Number
b790210
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Taking brand initiative :
General Material Designation
[Book]
Other Title Information
how companies can align strategy, culture, and identity through corporate branding /
First Statement of Responsibility
Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco :
Name of Publisher, Distributor, etc.
Jossey-Bass,
Date of Publication, Distribution, etc.
©2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xix, 266 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
"Reputation Institute publications"--Jacket.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 247-249) and index.
CONTENTS NOTE
Text of Note
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
0
SUMMARY OR ABSTRACT
Text of Note
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
E41D54E8-1417-454E-ADE0-1586CF754C4E
OTHER EDITION IN ANOTHER MEDIUM
Title
Taking brand initiative.
International Standard Book Number
0787998303
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Corporate culture.
Corporate image.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
Corporate culture.
Corporate identity.
Corporate image.
Corporate image.
Merknamen.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
KJ
KJC
KJS
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD59
.
2
Book number
.
H38
2008eb
OTHER CLASS NUMBERS
Class number
85
.
08
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Hatch, Mary Jo.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Schultz, Majken.
ORIGINATING SOURCE
Date of Transaction
20201207033841.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
