عنوان
پدید آورنده
موضوع
رده
HD59.2 .B87 1999eb
HD59
.
2
.
B87
1999eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0313389993
(Number (ISBN
0585384169
(Number (ISBN
9780313389993
(Number (ISBN
9780585384160
Erroneous ISBN
027596471X
Erroneous ISBN
031300420X
Erroneous ISBN
156720192X
Erroneous ISBN
9780275964719
Erroneous ISBN
9780313004209
Erroneous ISBN
9781567201925
NATIONAL BIBLIOGRAPHY NUMBER
Number
b789839
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Corporate community relations :
General Material Designation
[Book]
Other Title Information
the principle of the neighbor of choice /
First Statement of Responsibility
Edmund M. Burke ; foreword by Raymond V. Gilmartin.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Westport, Conn. :
Name of Publisher, Distributor, etc.
Quorum Books,
Date of Publication, Distribution, etc.
1999.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xviii, 185 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 173-174) and index.
CONTENTS NOTE
Text of Note
Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index.
0
SUMMARY OR ABSTRACT
Text of Note
This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
OTHER EDITION IN ANOTHER MEDIUM
Title
Corporate community relations.
International Standard Book Number
156720192X
TOPICAL NAME USED AS SUBJECT
Corporate image.
Public relations.
Social responsibility of business.
Entreprises-- Image.
Entreprises-- Relations publiques.
Entreprises-- Responsabilité sociale.
BUSINESS & ECONOMICS-- Development-- Sustainable Development.
Corporate image.
Corporate image.
Public relations.
Public relations.
Social responsibility of business.
Sociale verantwoordelijkheid.
(SUBJECT CATEGORY (Provisional
BUS-- 072000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
4/08
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD59
.
2
Book number
.
B87
1999eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Burke, Edmund M.
ORIGINATING SOURCE
Date of Transaction
20201207031314.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
