عنوان
پدید آورنده
موضوع
رده
HF5411 .H35 2004
HF5411
.
H35
2004
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470021470
(Number (ISBN
9780470021477
NATIONAL BIBLIOGRAPHY NUMBER
Number
b789662
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Rethinking marketing :
General Material Designation
[Book]
Other Title Information
developing a new understanding of markets /
First Statement of Responsibility
Håkan Håkansson with Debbie Harrison, Alexandra Waluszewski.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
©2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 281 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
GENERAL NOTES
Text of Note
"This book is the result of the seminar that was held in May 2003 in Oslo."
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction: rethinking marketing / H. Håkansson, I.J. Henjesand and A. Waluszewski -- pt. 1. Market forms -- Perspectives and theories of market / I. Snehota -- The "market form" concept in B2B marketing / K. Blois -- Market forms and market models / G. Easton -- pt. 2. Interaction between market actors -- Exploring the exchange concept in marketing / H. Håkansson and F. Prenkert -- Interactions between suppliers and customers in business markets / T. Ritter and D. Ford -- A dynamic customer portfolio management perspective on market strategy / F. Selnes and M.D. Johnson -- From understanding to managing customer value in business markets / J.C. Anderson -- Developments on the supply side of companies / L-E. Gadde and G. Persson -- pt. 3. Scientific approaches -- The marketing discipline and distribution research: time to regain lost territory? / G. Gripsrud -- Research methods in industrial marketing studies / A. Dubois and L. Araujo -- Toward a new understanding of marketing: gaps and opportunities / S.V. Troye and R. Howell -- Conclusions: reinterpreting the four Ps / H. Håkansson and A. Waluszewski.
0
SUMMARY OR ABSTRACT
Text of Note
Responding to social changes, technological developments and innovative research methodologies, this book offers a rethinking of marketing and discusses what the future holds for the world of sales and promotions.
OTHER EDITION IN ANOTHER MEDIUM
Title
Rethinking marketing.
TOPICAL NAME USED AS SUBJECT
Marketing, Congresses.
Marketing, Congrès.
Marketing
Marketing.
Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5411
Book number
.
H35
2004
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
QP
600
System Code
bcl
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Håkansson, Håkan,1947-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Harrison, Debbie.
Waluszewski, Alexandra.
ORIGINATING SOURCE
Date of Transaction
20201207030453.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
