عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .W557 2002b
HF5415
.
1265
.
W557
2002b
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0130650757
(Number (ISBN
0131517074
(Number (ISBN
9780130650757
(Number (ISBN
9780131517073
NATIONAL BIBLIOGRAPHY NUMBER
Number
b789606
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Convergence marketing :
General Material Designation
[Book]
Other Title Information
strategies for reaching the new hybrid consumer /
First Statement of Responsibility
Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, NJ :
Name of Publisher, Distributor, etc.
Financial Times Prentice Hall,
Date of Publication, Distribution, etc.
©2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxviii, 336 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Communication in marketing.
Consumer behavior.
Internet marketing.
Marketing.
Communication en marketing.
Consommateurs-- Comportement.
Marketing sur Internet.
Marketing.
Communication in marketing.
Consumer behavior.
Internet marketing.
Marketing
Marketing.
Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
W557
2002b
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
QP
600
System Code
bcl
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Wind, Yoram.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Gunther, Robert E.,1960-
Mahajan, Vijay.
ORIGINATING SOURCE
Date of Transaction
20201207030232.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
