عنوان
پدید آورنده
موضوع
رده
HF5415.15 .A89 2006eb
HF5415
.
15
.
A89
2006eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1281244597
(Number (ISBN
1412908647
(Number (ISBN
1412908655
(Number (ISBN
1446212386
(Number (ISBN
1847878024
(Number (ISBN
9781281244598
(Number (ISBN
9781412908641
(Number (ISBN
9781412908658
(Number (ISBN
9781446212387
(Number (ISBN
9781847878021
Erroneous ISBN
1412908647
Erroneous ISBN
1412908655
NATIONAL BIBLIOGRAPHY NUMBER
Number
b789174
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Product and services management /
General Material Designation
[Book]
First Statement of Responsibility
George J. Avlonitis and Paulina Papastathopoulou.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Thousand Oaks, Calif. :
Name of Publisher, Distributor, etc.
SAGE,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 270 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Cover; Contents; Chapter 1 -- The Product as an Economic Variable; Chapter 2 -- Types or Product Decisions; Chapter 3 -- Product Life Cycle and Marketing Strategy; Chapter 4 -- Evaluation of Product/Service Portfolio; Chapter 5 -- New Product/Service Development and Portfolio Models; Chapter 6 -- Pre-Development Activities of New Products and Services; Chapter 7 -- Development, Testing and Launching New Products and Services; Chapter 8 -- Successful Adoption and Diffusion of New Products and Services; Chapter 9 -- Identification and Revitalization of Weak Products and Services.
0
SUMMARY OR ABSTRACT
Text of Note
Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
OTHER EDITION IN ANOTHER MEDIUM
Title
Product and services management.
TOPICAL NAME USED AS SUBJECT
Product management.
Produits commerciaux-- Gestion.
BUSINESS & ECONOMICS-- Production & Operations Management.
Product management.
TECHNOLOGY & ENGINEERING-- Industrial Engineering.
TECHNOLOGY & ENGINEERING-- Industrial Technology.
(SUBJECT CATEGORY (Provisional
BUS-- 087000
KMP, KMML
TEC-- 009060
TEC-- 018000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
5
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
15
Book number
.
A89
2006eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Avlonitis, George J.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Papastathopoulou, Paulina.
ORIGINATING SOURCE
Date of Transaction
20201207023914.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
