عنوان
پدید آورنده
موضوع
رده
HF5415 .B4853 2006eb
HF5415
.
B4853
2006eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1412930871
(Number (ISBN
141293088X
(Number (ISBN
1847878903
(Number (ISBN
9781412930871
(Number (ISBN
9781412930888
(Number (ISBN
9781847878908
Erroneous ISBN
1412930871
Erroneous ISBN
141293088X
NATIONAL BIBLIOGRAPHY NUMBER
Number
b788563
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
A very short, fairly interesting and reasonably cheap book about studying marketing /
General Material Designation
[Book]
First Statement of Responsibility
Jim Blythe.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Thousand Oaks, CA :
Name of Publisher, Distributor, etc.
Sage Publications,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (146 pages).
SERIES
Series Title
Very short, fairly interesting and reasonably cheap book about-- series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 135-138) and index.
SUMMARY OR ABSTRACT
Text of Note
Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures.
OTHER EDITION IN ANOTHER MEDIUM
Title
Very short, fairly interesting and reasonably cheap book about studying marketing.
PARALLEL TITLE PROPER
Parallel Title
Studying marketing
TOPICAL NAME USED AS SUBJECT
Marketing-- Study and teaching.
Marketing.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing-- Study and teaching.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
B4853
2006eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Blythe, Jim.
ORIGINATING SOURCE
Date of Transaction
20201207020556.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
