عنوان
پدید آورنده
موضوع
رده
HM881 .R36 2009eb
HM881
.
R36
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1282157833
(Number (ISBN
1400829747
(Number (ISBN
6612157836
(Number (ISBN
9781282157835
(Number (ISBN
9781400829743
(Number (ISBN
9786612157837
Erroneous ISBN
0691134561
Erroneous ISBN
9780691134567
NATIONAL BIBLIOGRAPHY NUMBER
Number
b788298
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Market rebels :
General Material Designation
[Book]
Other Title Information
how activists make or break radical innovations /
First Statement of Responsibility
Hayagreeva Rao.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Princeton :
Name of Publisher, Distributor, etc.
Princeton University Press,
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiii, 205 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 181-195) and index.
CONTENTS NOTE
Text of Note
From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists.
0
SUMMARY OR ABSTRACT
Text of Note
Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Source for Acquisition/Subscription Address
JSTOR
Stock Number
215783
Stock Number
22573/ctt10prd
OTHER EDITION IN ANOTHER MEDIUM
Title
Market rebels.
International Standard Book Number
0691134561
TOPICAL NAME USED AS SUBJECT
Capitalism-- Social aspects.
Social action.
Social change.
Social movements.
BUSINESS & ECONOMICS-- Consumer Behavior.
Capitalism-- Social aspects.
Social action.
Social change.
Social movements.
SOCIAL SCIENCE-- General.
(SUBJECT CATEGORY (Provisional
BUS016000
BUS069030
BUS077000
KCA
SOC-- 000000
DEWEY DECIMAL CLASSIFICATION
Number
303
.
48/4
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HM881
Book number
.
R36
2009eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Rao, Hayagreeva,1959-
ORIGINATING SOURCE
Date of Transaction
20201207015317.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
