عنوان
پدید آورنده
موضوع
رده
HF5837 .S49 2007
HF5837
.
S49
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
047004392X
(Number (ISBN
9780470043929
NATIONAL BIBLIOGRAPHY NUMBER
Number
b787742
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Can we do that?! :
General Material Designation
[Book]
Other Title Information
outrageous PR stunts that work?! /
First Statement of Responsibility
Peter Shankman.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, NJ :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
©2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
vii, 211 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
1. Who am I, and why the heck should you listen to me? -- 2. PR basics -- 3. Coming up with the off-the-wall idea, and making it stick -- 4. Coming up with and implementing the big idea: part one -- 5. Coming up with and implementing the big idea: part two -- 6. Coming up with and implementing the big idea: part three -- 7. Coming up with and implementing the big idea and what happens when it's too successful? -- 8. What happens when you lose your voice? -- 9. You don't have to run over someone to get press -- 10. What happens when your perfectly thought-out plan hits a snag? -- 11. Putting it all together -- 12. The resources section!
0
SUMMARY OR ABSTRACT
Text of Note
Chronicles some of the most ridiculous, outrageous and crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, the author offers a funny and insightful look at what it takes to win the game of Public Relations.
TOPICAL NAME USED AS SUBJECT
Advertising campaigns.
Public relations.
Advertising campaigns.
Public relations.
DEWEY DECIMAL CLASSIFICATION
Number
659
.
2
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5837
Class number
HM1221
Book number
.
S49
2007
Book number
.
S48
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Shankman, Peter.
ORIGINATING SOURCE
Date of Transaction
20201207012456.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
