عنوان

The adman in the parlor :

(Number (ISBN

0195092961

(Number (ISBN

0195108221

(Number (ISBN

9780195092967

(Number (ISBN

9780195108224

Number

b787515

Title Proper

The adman in the parlor :

General Material Designation

[Book]

Other Title Information

magazines and the gendering of consumer culture, 1880s to 1910s /

First Statement of Responsibility

Ellen Gruber Garvey.

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

Oxford University Press,

Date of Publication, Distribution, etc.

1996.

Specific Material Designation and Extent of Item

viii, 230 pages :

Other Physical Details

illustrations ;

Dimensions

24 cm

Text of Note

Includes bibliographical references (pages 187-220) and index.

Text of Note

How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

Advertising, Magazine-- United States-- History.

American fiction-- 19th century-- History and criticism.

American fiction-- 20th century-- History and criticism.

Books and reading-- United States-- History.

Literature and society-- United States-- History.

Periodicals-- Publishing-- Economic aspects-- United States.

Popular literature-- United States-- History and criticism.

Short stories-- Publishing-- United States-- History-- 19th century.

Short stories, American-- History and criticism.

Women consumers-- United States-- Attitudes.

Short stories-- Publishing-- United States-- History-- 19th century.

Periodicals, Publishing of-- Economic aspects-- United States.

Popular literature-- United States-- History and criticism.

Short stories, American-- History and criticism.

Literature and society-- United States-- History.

Advertising, Magazine-- United States-- History.

Advertising, Magazine.

American fiction-- 19th century-- History and criticism.

American fiction-- 20th century-- History and criticism.

American fiction.

Anzeigensprache

Anzeigenwerbung

Books and reading-- United States-- History.

Books and reading.

Consumo (aspectos sociais)-- Século 19-- Estados unidos.

Kurzgeschichte

Literatura (história e crítica)-- Século 19-- Estados unidos.

Literature and society-- United States.

Literature and society.

Magazin

Periodicals-- Publishing-- Economic aspects-- United States-- History.

Periodicals-- Publishing-- Economic aspects.

Periódicos (aspectos econômicos)-- Estados unidos.

Populaire literatuur.

Popular literature-- United States-- History and criticism.

Popular literature.

Propaganda (história)-- Estados unidos.

Publiekstijdschriften.

Reclame.

Sekserol.

Short stories-- Publishing-- United States-- History.

Short stories-- Publishing.

Short stories, American.

Short story.

Unterhaltungsliteratur

Verbraucherverhalten

Werbung

Women consumers-- Attitudes.

Women consumers-- United States-- Attitudes-- History.

United States.

USA

USA.

7

7

7

Number

Edition

Class number

Book number

Class number

Class number

Class number

System Code

System Code

System Code

Garvey, Ellen Gruber.

Date of Transaction

20201207011135.0

Electronic name

[Book]

Y