magazines and the gendering of consumer culture, 1880s to 1910s /
First Statement of Responsibility
Ellen Gruber Garvey.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Oxford University Press,
Date of Publication, Distribution, etc.
1996.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 230 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 187-220) and index.
SUMMARY OR ABSTRACT
Text of Note
How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.
TOPICAL NAME USED AS SUBJECT
Advertising, Magazine-- United States-- History.
American fiction-- 19th century-- History and criticism.
American fiction-- 20th century-- History and criticism.
Books and reading-- United States-- History.
Literature and society-- United States-- History.
Periodicals-- Publishing-- Economic aspects-- United States.
Popular literature-- United States-- History and criticism.
Short stories-- Publishing-- United States-- History-- 19th century.
Short stories, American-- History and criticism.
Women consumers-- United States-- Attitudes.
Short stories-- Publishing-- United States-- History-- 19th century.
Periodicals, Publishing of-- Economic aspects-- United States.
Popular literature-- United States-- History and criticism.
Short stories, American-- History and criticism.
Literature and society-- United States-- History.
Advertising, Magazine-- United States-- History.
Advertising, Magazine.
American fiction-- 19th century-- History and criticism.
American fiction-- 20th century-- History and criticism.
American fiction.
Anzeigensprache
Anzeigenwerbung
Books and reading-- United States-- History.
Books and reading.
Consumo (aspectos sociais)-- Século 19-- Estados unidos.
Kurzgeschichte
Literatura (história e crítica)-- Século 19-- Estados unidos.
Literature and society-- United States.
Literature and society.
Magazin
Periodicals-- Publishing-- Economic aspects-- United States-- History.
Periodicals-- Publishing-- Economic aspects.
Periódicos (aspectos econômicos)-- Estados unidos.
Populaire literatuur.
Popular literature-- United States-- History and criticism.
Popular literature.
Propaganda (história)-- Estados unidos.
Publiekstijdschriften.
Reclame.
Sekserol.
Short stories-- Publishing-- United States-- History.
Short stories-- Publishing.
Short stories, American.
Short story.
Unterhaltungsliteratur
Verbraucherverhalten
Werbung
Women consumers-- Attitudes.
Women consumers-- United States-- Attitudes-- History.