Terms of Use; Want to learn more?; Contents; Preface; Acknowledgments; About the Author; Chapter 1 21st Century Selling; What Is Sales All About?; The 20 Biggest Errors in Selling; The Seven Universal Rules for Sales Success; The Universal Rules in Detail; Sales as a Profession and Where You Fit In; Checklist for Chapter 1; Chapter 2 Professional Selling: The Insider Secrets; Selling's Biggest Success Secret Revealed; The Five Characteristics of Qualified Prospects; It's Not About When You Need to Make a Sale; The Two Most Essential Components of Professional Selling.
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How Do Your Features and Benefits Stack Up?Needs-Based Questions; Objection-Based Questions; 14 Winning Questions; Prepare Completely Before You Continue; The Most Powerful Word You Can Use; Checklist for Chapter 8; Chapter 9 The Apply Step: Making Your Product or Service Solve Problems; Application-Based Selling vs. Demonstration-Based Selling; Four Pointers That Guarantee Sales; How to Apply the Principles Behind Application-Based Selling; Four Proven Ways to Make a Better Presentation; How to Present Your Price and Get It; Price Pitfalls; Some Sample Feedback Questions.
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Physically PreparePreparation: Positioning, Prospecting, and Pre-Call Planning; Checklist for Chapter 6; Chapter 7 The Meet Step: Engaging Your Prospect Face to Face; Engaging Your Customers; It's All About First Impressions; Maximizing Trust; Don't Dominate-Participate; Putting It All Together; Building a Bridge; How to Cross the Bridge; Checklist for Chapter 7; Chapter 8 The Probe Step: Asking Questions That Make the Sale; Avoid the Fatal Flaw; It All Starts with Listening; How to Discover What Your Prospect Will Buy; It's All About Solving Challenges.
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The Importance of a Consistent Sales ApproachThe Six Principles That Can Guide Your Sales Career; Checklist for Chapter 2; Chapter 3 Focus, Alignment, and Leverage; It's All About Focus; Clarify Your Focus; Build Your Sales Philosophy; Leverage Your Time, Talent, Resources, and Advantage; Your Personal Sales Talent Audit; Checklist for Chapter 3; Chapter 4 The Investigate Step (Part 1) -- Positioning; The Power of Personal Positioning; 10 Ways to Better Positioning; Six Ways to Misposition Yourself; How to Position Yourself as an Expert; Dress, Style, and Image.
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The Role of Self-Image and Positioning YourselfChecklist for Chapter 4; Chapter 5 The Investigate Step (Part 2) -- Prospecting; The Differences Between Suspects and Qualified Prospects; The Three Most Essential Prospecting Principles; What Are Your Chances?; Six Ways to Stay Organized; Approaching Your Prospect; Where Do You Find Prospects?; The Telephone; Setting an Appointment; Checklist for Chapter 5; Chapter 6 The Investigate Step (Part 3) -- Pre-Call Planning; Do Your Research; Developing Internal Support; Your Prospect's Internal Support Team; Confirming Your Appointment; Mentally Prepare.