عنوان

Marketing hospitality /

(Number (ISBN

0471216062

(Number (ISBN

9780471216063

Erroneous ISBN

0471348856

Erroneous ISBN

9780471348856

Number

b786166

Title Proper

Marketing hospitality /

General Material Designation

[Book]

First Statement of Responsibility

Cathy H.C. Hsu, Tom Powers.

Edition Statement

3rd ed.

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

J. Wiley,

Date of Publication, Distribution, etc.

©2002.

Specific Material Designation and Extent of Item

1 online resource (xv, 360 pages) :

Other Physical Details

illustrations

Text of Note

Includes index.

Text of Note

Includes bibliographical references and index.

Text of Note

Preface. Marketing -- Everybody's Job. Hospitality Services. The Macro and Micro Environments of Hospitality Marketing. Market Segmentation and Targeting Marketing. Marketing Information and Research. Marketing Strategy. The Marketing Plan. The Hospitality Product. Place in Hospitality Marketing: Distribution. Place in Hospitality Marketing: Location. The Price of Hospitality. Marketing Communication: Advertising. Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling. Marketing at the Unit Level. Index.

0

Text of Note

Marketing Hospitality" has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this "Third Edition" keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, "Marketing Hospitality, Third Edition" offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerful feature of the book is its strong coverage of marketing planning and strategy, including clear step-by-step guidance on developing an effective marketing plan. Easy to read and use, "Marketing Hospitality, Third Edition" offers a complete set of valuable pedagogical tools to facilitate learning and further study, from chapter-end summaries, reviews of key words and concepts, and Internet resources to discussion questions and references. As marketing becomes increasingly important to the success of today's businesses, "Marketing Hospitality, Third Edition" gives future hospitality professionals an important career-building resource for virtually every area of the field.

Title

Marketing hospitality.

International Standard Book Number

0471348856

Hospitality industry-- Marketing.

BUSINESS & ECONOMICS-- Small Business.

Hospitality industry-- Marketing.

BUS-- 060000

Number

Edition

Class number

Book number

Hsu, Cathy H. C.

Powers, Thomas F.

Date of Transaction

20201206235902.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y