عنوان
پدید آورنده
موضوع
رده
Z718.2.U6 P44 2005eb
Z718
.
2
.
U6
P44
2005eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0838909000
(Number (ISBN
0838998259
(Number (ISBN
9780838909003
(Number (ISBN
9780838998250
NATIONAL BIBLIOGRAPHY NUMBER
Number
b785938
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Going places with youth outreach :
General Material Designation
[Book]
Other Title Information
smart marketing strategies for your library /
First Statement of Responsibility
Angela B. Pfeil.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago :
Name of Publisher, Distributor, etc.
American Library Association,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 119 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 111-114) and index.
CONTENTS NOTE
Text of Note
What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together.
0
SUMMARY OR ABSTRACT
Text of Note
Corporations know that marketing to kids is big business-with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.
OTHER EDITION IN ANOTHER MEDIUM
Title
Going places with youth outreach.
International Standard Book Number
0838909000
TOPICAL NAME USED AS SUBJECT
Children's libraries-- United States-- Marketing.
Library outreach programs-- United States.
Bibliothèques pour enfants-- États-Unis-- Marketing.
Bibliothèques-- Services à la collectivité-- États-Unis.
LANGUAGE ARTS & DISCIPLINES-- Library & Information Science-- General.
Library outreach programs.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
(SUBJECT CATEGORY (Provisional
LAN-- 025000
DEWEY DECIMAL CLASSIFICATION
Number
021
.
2/0973
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
Z718
.
2
.
U6
Book number
P44
2005eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Pfeil, Angela B.
ORIGINATING SOURCE
Date of Transaction
20201206234756.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
