عنوان

Yahoo! Web analytics :

(Number (ISBN

0470424249

(Number (ISBN

047052409X

(Number (ISBN

0470555165

(Number (ISBN

0470555181

(Number (ISBN

9780470424247

(Number (ISBN

9780470524091

(Number (ISBN

9780470555163

(Number (ISBN

9780470555187

Number

b784770

Title Proper

Yahoo! Web analytics :

General Material Designation

[Book]

Other Title Information

tracking, reporting, and analyzing for data-driven insights /

First Statement of Responsibility

Dennis R. Mortensen.

Place of Publication, Distribution, etc.

Indianapolis, Ind. :

Name of Publisher, Distributor, etc.

Wiley Pub.,

Date of Publication, Distribution, etc.

©2009.

Specific Material Designation and Extent of Item

1 online resource (xxii, 383 pages, 16 unnumbered pages of plates) :

Other Physical Details

illustrations (some color).

Series Title

Serious skills

Text of Note

Includes bibliographical references and index.

Text of Note

Cover -- Foreword -- Acknowledgments -- About the Author -- Contents -- Introduction -- Who Should Read This Book? -- Book Companion Websites -- Contacting the Author -- Part I: Advanced Web Analytics Installation -- Chapter 1: Getting Started -- Chapter 2: Content and Advanced Conversion Tracking -- Chapter 3: Enterprise Campaign Tracking -- Chapter 4: Merchandising Tracking and Reporting -- Chapter 5: Advanced Instrumentation -- Part II: Utilizing an Enterprise Web Analytics Platform -- Chapter 6: Working with Report Results -- Chapter 7: Customizing Report Results -- Chapter 8: Using Basic Reports as Templates for Customization -- Chapter 9: Using Dashboards -- Chapter 10: Distinctive Reports and Usage -- Part III: Actionable Insights -- Chapter 11: Paid Search Analysis and Optimization -- Chapter 12: Form Analysis and Optimization -- Chapter 13: Content Optimization and Competitive Analysis -- Dashboard Examples -- Appendix: Yahoo! Web Analytics Web Services API -- API Framework -- API Calls -- Index.

0

Text of Note

"Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be"--Resource description page.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Stock Number

5CF12C5A-67ED-440C-AC32-EFFA85A65CCE

Title

Yahoo! Web analytics.

International Standard Book Number

0470424249

Yahoo! Web analytics.

Yahoo! Web analytics.

Yahoo! Web analytics.

Consumers' preferences-- Data processing.

Internet users, Statistics-- Data processing.

Web sites, Statistics-- Data processing.

Web usage mining-- Computer programs.

COMPUTERS-- Digital Media-- General.

COMPUTERS-- Interactive & Multimedia.

COMPUTERS-- Web-- Site Design.

COMPUTERS-- Web-- User Generated Content.

Consumers' preferences-- Data processing.

Internet users-- Statistics-- Data processing.

Internet users.

Web sites-- Statistics-- Data processing.

Web sites.

Web usage mining-- Computer programs.

COM-- 034000

COM-- 060130

COM-- 060150

COM-- 087000

Number

Edition

Class number

Book number

Mortensen, Dennis R.,1972-

Date of Transaction

20201206225032.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y