Includes bibliographical references (pages 497-503) and index.
CONTENTS NOTE
Text of Note
Fundraising framework -- Strategies for acquiring and keeping donors -- Strategies for upgrading donors -- Fundraising campaigns -- Fundraising management -- You, the fundraiser -- Budgeting and planning -- Special circumstances.
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SUMMARY OR ABSTRACT
Text of Note
"This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology?e-mail, online giving, and blogs?and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically"--Publisher website (July 2007).
OTHER EDITION IN ANOTHER MEDIUM
Title
Fundraising for social change.
TOPICAL NAME USED AS SUBJECT
Fund raising-- United States.
Nonprofit organizations-- United States-- Finance.