Includes bibliographical references (page 253) and index.
CONTENTS NOTE
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ESSENTIALS of Intellectual Property; About the Authors; Contents; Foreword; Preface; Author's Note; Acknowledgments; Introduction: Setting the Stage; 1 The Big Three: Patents, Trademarks, and Copyrights; 2 The Supporting Players: Other Types of IP; 3 Protecting the Fruits of Your R & D; 4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence); 5 What Is It Worth--Putting a Value on Intellectual Property; 6 Make More Money by Sharing (Licensing); 7 Officers and Directors Beware--You Can Be Liable for Mismanaging Intellectual Property; 8 Enforcing Your Rights.
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9 Intellectual Property in Cyberspace10 The Patent Portfolio and Its Effect on Stock Price; A Trademark and Service Mark Application; B Copyright Application; C Confidentiality and Nondisclosure Agreement; D Invention Assignment Form; E Basic IP Audit Questionnaire; F Patent Valuation; G Invention Disclosure Form; H License Agreements; Bibliography; Further Reading; Index.
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SUMMARY OR ABSTRACT
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Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property. 'Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual property basics, but a useful and sensible strategy for using int.