عنوان
پدید آورنده
موضوع
رده
GV706.5 .S697 2005eb
GV706
.
5
.
S697
2005eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0203462009
(Number (ISBN
041533991X
(Number (ISBN
0415339928
(Number (ISBN
1134298803
(Number (ISBN
1280096098
(Number (ISBN
9780203462003
(Number (ISBN
9780415339919
(Number (ISBN
9780415339926
(Number (ISBN
9781134298808
(Number (ISBN
9781280096099
Erroneous ISBN
041533991X
Erroneous ISBN
0415339928
NATIONAL BIBLIOGRAPHY NUMBER
Number
b784352
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Sport, culture and advertising :
General Material Designation
[Book]
Other Title Information
identities, commodities and the politics of representation /
First Statement of Responsibility
[edited by] Steven J. Jackson and David L. Andrews.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (1 volume)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction : the contemporary landscape of sport advertising / Steven J. Jackson, David L. Andrews and Jay Scherer -- 1. Model behavior? : sporting feminism and consumer culture / Mary G. McDonald -- 2. "Knowing" the hero : the female athlete and myth at work in Nike advertising / Debra A. Capon and Michelle T. Helstein -- 3. Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Michaela D. Giardina and Jennifer L. Metz -- 4. Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Jim McKay -- 5. Race, representation, and the promotional culture of the NBA : the Canadian case / Brian Wilson -- 6. Sport, sexuality and representation in advertising : the political economy of the pink dollar / Robyn Jones and Roger Leblanc -- 7. Fitting images : advertising, sport and disability / Margaret Duncan and Alan Aycock -- 8. Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Nick Perry -- 9. Global gaming : cultural Toyotism, transnational corporatism and sport / David L. Andrews and Michael Silk -- 10. "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Andrew Grainger and Steven Jackson -- 11. Cursed or carefree? : menstrual product advertising and the sportswoman / Annemarie Jutel -- 12. Generational marketing : fitness, health and lifestyle formations / Jeremy W. Howell -- 13. Staging identity through consumption : exploring the social uses of sporting goods / Fabien Ohl.
0
SUMMARY OR ABSTRACT
Text of Note
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
OTHER EDITION IN ANOTHER MEDIUM
Title
Sport, culture and advertising.
International Standard Book Number
0415339928
TOPICAL NAME USED AS SUBJECT
Advertising-- Social aspects.
Sports-- Social aspects.
Advertising-- Social aspects.
Recreation & Sports.
Social Sciences.
SPORTS & RECREATION-- Sociology of Sports.
Sports-- Social aspects.
(SUBJECT CATEGORY (Provisional
SPO-- 066000
DEWEY DECIMAL CLASSIFICATION
Number
306
.
4/83
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
GV706
.
5
Book number
.
S697
2005eb
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Andrews, David L.,1962-
Jackson, Steven J.,1958-
ORIGINATING SOURCE
Date of Transaction
20201206223131.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
