عنوان
پدید آورنده
موضوع
رده
HF5415.2 .K245 2009eb
HF5415
.
2
.
K245
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749455470
(Number (ISBN
0749458461
(Number (ISBN
6612311339
(Number (ISBN
9780749455477
(Number (ISBN
9780749458461
(Number (ISBN
9786612311338
NATIONAL BIBLIOGRAPHY NUMBER
Number
b783130
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
MORE guerrilla marketing research :
General Material Designation
[Book]
Other Title Information
asking the right people, the right questions, the right way and effectively using the answers to make more money /
First Statement of Responsibility
Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page Ltd.,
Date of Publication, Distribution, etc.
2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xviii, 349 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Marketing research -- why should you care? -- Setting research goals and objectives -- What guerrillas can learn from large-company research -- How to get started -- How to set a research budget -- Using research professionals -- How much research should you do? -- The research plan -- Secondary research -- Brainstorming and other ideation processes -- Focus groups and qualitative research -- Research into emotions -- Surveys and quantitative research -- How to conduct surveys -- Writing questionnaires -- Customer satisfaction research -- Sampling -- Organizing data -- Statistical techniques -- Telling the story : analyzing survey results -- Putting results into action -- The future of marketing research.
0
SUMMARY OR ABSTRACT
Text of Note
More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research, destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
231133
Stock Number
B4B07809-65C8-473A-A378-E5B9851496C8
OTHER EDITION IN ANOTHER MEDIUM
Title
MORE guerrilla marketing research.
International Standard Book Number
9780749455477
TOPICAL NAME USED AS SUBJECT
Marketing research.
Small business-- Management.
Success in business.
BUSINESS & ECONOMICS-- Marketing-- Research.
Erfolgsfaktor.
Klein- und Mittelbetrieb.
Management.
Marketing research.
Marketingforschung.
Small business-- Management.
Success in business.
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/3
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
K245
2009eb
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kaden, Robert J.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Levinson, Jay Conrad.
Linda, Gerald.
ORIGINATING SOURCE
Date of Transaction
20201206213307.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
