عنوان

Festival and events management :

(Number (ISBN

0080477704

(Number (ISBN

075065872X

(Number (ISBN

1281052469

(Number (ISBN

1282597701

(Number (ISBN

1417507764

(Number (ISBN

9780080477701

(Number (ISBN

9780750658720

(Number (ISBN

9781281052469

(Number (ISBN

9781282597709

(Number (ISBN

9781417507764

Number

b782585

Number

LTM3005

Title Proper

Festival and events management :

General Material Designation

[Book]

Other Title Information

an international arts and culture perspective /

First Statement of Responsibility

edited by Ian Yeoman [and others].

Place of Publication, Distribution, etc.

Boston :

Name of Publisher, Distributor, etc.

Elsevier Butterworth-Heinemann,

Date of Publication, Distribution, etc.

2004.

Specific Material Designation and Extent of Item

1 online resource (xxi, 418 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references and index.

Text of Note

Foreword by Peter Irvine, Director of Unique Events, Edinburgh: Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret) -- Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox) -Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)- Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn) -- Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts -- attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function -- Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index.

0

Text of Note

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA.

Text of Note

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Source for Acquisition/Subscription Address

Elsevier Science & Technology

Stock Number

96354:96354

Title

Festival and events management.

International Standard Book Number

075065872X

Festivals-- Management.

Special events-- Management.

Événements spéciaux-- Gestion.

Festivals-- Gestion.

Cultuur.

Evenemangsmarknadsföring.

Evenementen.

Festivaler.

Festivals-- Management.

Festivals.

Management.

SOCIAL SCIENCE-- Customs & Traditions.

Special events-- Management.

SOC-- 005000

Number

Edition

Class number

Book number

Class number

Class number

Class number

Class number

System Code

System Code

System Code

System Code

Yeoman, Ian.

Date of Transaction

20201206210540.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y