Includes bibliographical references (pages 110-115) and index.
CONTENTS NOTE
Text of Note
Introduction to ExpressExec -- Introduction -- Definition of Terms -- Evolution -- The E-Dimension -- The Global Dimension -- The State of the Art -- In Practice: Global Strategy Success Stories -- Key Concepts and Thinkers -- Resources -- Ten Steps to Making Global Strategy Work.
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TOPICAL NAME USED AS SUBJECT
Export marketing.
International business enterprises-- Management, Case studies.