عنوان

CRM at the speed of light :

(Number (ISBN

0072231734

(Number (ISBN

9780072231731

Number

b782222

Title Proper

CRM at the speed of light :

General Material Designation

[Book]

Other Title Information

essential customer strategies for the 21st century /

First Statement of Responsibility

Paul Greenberg.

Edition Statement

3rd ed.

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

McGraw-Hill/Osborne,

Date of Publication, Distribution, etc.

©2004.

Specific Material Designation and Extent of Item

xviii, 670 pages :

Other Physical Details

illustrations ;

Dimensions

25 cm

Text of Note

Includes index.

Text of Note

"International thought leader and CRM guru Paul Greenberg explains how every business - no matter what the industry - can create a true customer-focused environment. He describes how CRM strategy has evolved in recent years - from being data-driven to being process-driven. Instead of just creating a 360-degree view of customer data, businesses should strive to answer questions like: What kind of business workflow do we need to make sure that customer problems are resolved? With what regulations do we have to comply? What do we do to sell a new product to a customer and how do we handle the order? It is a complex interlinked supply, support, and demand chain that involves not just the products and services offered by the company, but also the suppliers, vendors, partners, and employees."--Jacket.

Parallel Title

Customer relationship management at the speed of light

Customer relations-- Management.

Electronic commerce.

Customer relations-- Management.

Customer relations-- Management.

Electronic commerce.

Electronic commerce.

Klantgerichtheid.

Marketing.

Number

Class number

Book number

Class number

System Code

Greenberg, Paul.

Date of Transaction

20201206204820.0

Electronic name

[Book]

Y