عنوان
پدید آورنده
موضوع
رده
HF5415 .S75 2009eb
HF5415
.
S75
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470483040
(Number (ISBN
1119198550
(Number (ISBN
1282368605
(Number (ISBN
6612368608
(Number (ISBN
9780470483046
(Number (ISBN
9781119198550
(Number (ISBN
9781282368606
(Number (ISBN
9786612368608
Erroneous ISBN
0470422106
Erroneous ISBN
9780470422106
NATIONAL BIBLIOGRAPHY NUMBER
Number
b782217
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Faith-based marketing :
General Material Designation
[Book]
Other Title Information
the guide to reaching 140 million Christian consumers /
First Statement of Responsibility
Greg Stielstra, Bob Hutchins.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 241 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Meet the Christian Consumer. The Overlooked 140 Million Person Market -- Lose Your Faith Everything You Think You Know About Christians Is Wrong -- Meet The Real Christian Consumer They Are No Different. They Are So Different. -- Darned If You Do, Darned If You Don't Common Mistakes Marketers Make -- How to Market to Christians. Meet and Greet How to Get to Know your Audience -- Serve, Do n't Sell Building Your Brand -- Word-of-Mouth -- Radio Strategies -- Print Strategies -- Online Strategies -- Direct Marketing To Christians -- Reaching Pastors What Works and What Doesn't Work -- How to Market Your Church -- Key Resources for Christian Marketers.
0
SUMMARY OR ABSTRACT
Text of Note
"Faith-Based Marketing provides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work."--Jacket.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
236860
OTHER EDITION IN ANOTHER MEDIUM
Title
Faith-based marketing.
International Standard Book Number
0470422106
TOPICAL NAME USED AS SUBJECT
Marketing.
Selling.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing.
Selling.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
HRB
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
S75
2009eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Stielstra, Greg.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Hutchins, Bob.
ORIGINATING SOURCE
Date of Transaction
20201206204803.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
