عنوان
پدید آورنده
موضوع
رده
HD69.B7 R63 2004
HD69
.
B7
R63
2004
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1576872041
(Number (ISBN
9781576872048
NATIONAL BIBLIOGRAPHY NUMBER
Number
b782115
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Lovemarks :
General Material Designation
[Book]
Other Title Information
the future beyond brands /
First Statement of Responsibility
Kevin Roberts ; foreword by A.G. Lafley.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, N.Y. :
Name of Publisher, Distributor, etc.
PowerHouse Books,
Date of Publication, Distribution, etc.
2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
221 pages :
Other Physical Details
color illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (page 219) and index.
SUMMARY OR ABSTRACT
Text of Note
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.
TOPICAL NAME USED AS SUBJECT
Advertising-- Brand name products.
Brand name products-- Forecasting.
Branding (Marketing)
Trademarks.
Advertising-- Brand name products.
Advertising-- Brand name products.
Brand name products-- Forecasting.
Brand name products-- Forecasting.
Branding (Marketing)
Branding (Marketing)
Trademarks.
Trademarks.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
R63
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Roberts, Kevin,1949-
ORIGINATING SOURCE
Date of Transaction
20201206204338.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
