عنوان
پدید آورنده
موضوع
رده
HD59 .D347 2002
HD59
.
D347
2002
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0415222737
(Number (ISBN
0415222745
(Number (ISBN
9780415222730
(Number (ISBN
9780415222747
NATIONAL BIBLIOGRAPHY NUMBER
Number
b781808
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Qualitative research methods in public relations and marketing communications /
General Material Designation
[Book]
First Statement of Responsibility
Christine Daymon and Immy Holloway.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 293 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 275-284) and index.
SUMMARY OR ABSTRACT
Text of Note
This is a practical and highly accessible guide for novice researchers interested in conducting qualitative research in public relations and marketing communications. The authors take readers through each stage of the research process.
TOPICAL NAME USED AS SUBJECT
Corporations-- Public relations-- Research-- Methodology.
Marketing research-- Methodology.
Public relations-- Research-- Methodology.
Qualitative research.
Entreprises-- Relations publiques-- Recherche-- Méthodologie.
Marketing-- Recherche-- Méthodologie.
Recherche qualitative.
Relations publiques-- Recherche-- Méthodologie.
Corporations-- Public relations-- Research-- Methodology.
Kwalitatieve methoden.
Marketing research-- Methodology.
Marketing research-- Methodology.
Marketing.
Onderzoeksmethoden.
Public relations-- Research-- Methodology.
Public relations.
Qualitative research-- Methodology.
Qualitative research.
DEWEY DECIMAL CLASSIFICATION
Number
659
.
2/07/2
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD59
Book number
.
D347
2002
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Daymon, Christine.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Holloway, Immy.
ORIGINATING SOURCE
Date of Transaction
20201206202804.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
