عنوان
پدید آورنده
موضوع
رده
GV714 .F38 2007
GV714
.
F38
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750683023
(Number (ISBN
9780750683029
NATIONAL BIBLIOGRAPHY NUMBER
Number
b780990
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Sports publicity :
General Material Designation
[Book]
Other Title Information
a practical approach /
First Statement of Responsibility
by Joseph Favorito.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Elsevier/Butterworth-Heinemann,
Date of Publication, Distribution, etc.
©2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 387 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm.
SERIES
Series Title
Sport management in practice series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
How it all got started -- Getting started and building contacts/volunteerism -- Reading, writing, and speaking -- and not just in English -- How and what to pitch -- Working in the colleges -- Working with a professional team -- Working with an individual sport and athlete -- The league publicity office -- Women's sports and athletics -- The press conference -- Crisis management -- Promoting sports in a global environment -- Agencies, magazines, and broadcast publicity -- Looking ahead.
0
SUMMARY OR ABSTRACT
Text of Note
"Sports Publicity offers a unique, practical insight to the often overlooked but vastly important aspect of effective publicity and public relations within a sport organization. Written by industry vet Joseph Favorito [former head of publicity for the New York Knicks and Philadelphia 76ers (NBA)], Sports Publicity offers a diverse look at the various aspects of sport public relations and publicity, delving into the history of the field as well as providing perspective on where it is going with the burgeoning popularity of various new media."--Jacket.
OTHER EDITION IN ANOTHER MEDIUM
Title
Sports publicity.
TOPICAL NAME USED AS SUBJECT
Sports-- Public relations.
Idrott-- marknadsföring.
Öffentlichkeitsarbeit
Sport
Sports-- Public relations.
Sports-- Public relations.
DEWEY DECIMAL CLASSIFICATION
Number
659
.
2/9796
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
GV714
Book number
.
F38
2007
OTHER CLASS NUMBERS
Class number
ZX
7080
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Favorito, Joseph.
ORIGINATING SOURCE
Date of Transaction
20201206194817.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
