عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .B29 2007
HF5415
.
1265
.
B29
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470122455
(Number (ISBN
9780470122457
NATIONAL BIBLIOGRAPHY NUMBER
Number
b780685
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Email marketing by the numbers :
General Material Designation
[Book]
Other Title Information
how to use the world's greatest marketing tool to take any organization to the next level /
First Statement of Responsibility
Chris Baggott ; with Ali Sales.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
©2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
ix, 294 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
CONTENTS NOTE
Text of Note
Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?
0
SUMMARY OR ABSTRACT
Text of Note
"Email Marketing by the Numbers applies modern marketing techniques to the world's greatest marketing tool - permission email. Email marketing expert Christ Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals."--Jacket.
TOPICAL NAME USED AS SUBJECT
Electronic mail systems.
Internet marketing.
Electronic mail systems.
E-Mail
Internet marketing.
Internet.
Marketing sur Internet.
Messageries électroniques.
Online-Marketing
Telemarketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/72
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
B29
2007
OTHER CLASS NUMBERS
Class number
QP
650
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Baggott, Chris.
ORIGINATING SOURCE
Date of Transaction
20201206193353.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
