عنوان
پدید آورنده
موضوع
رده
HF5415 .T729 2008eb
HF5415
.
T729
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470399309
(Number (ISBN
1282003712
(Number (ISBN
6612003715
(Number (ISBN
9780470399309
(Number (ISBN
9781282003712
(Number (ISBN
9786612003714
Erroneous ISBN
0470288590
Erroneous ISBN
9780470288597
NATIONAL BIBLIOGRAPHY NUMBER
Number
b780683
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
In search of the obvious :
General Material Designation
[Book]
Other Title Information
the antidote for today's marketing mess /
First Statement of Responsibility
Jack Trout.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
©2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xv, 208 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 195-197) and index.
CONTENTS NOTE
Text of Note
In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems.
0
SUMMARY OR ABSTRACT
Text of Note
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:. Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of pr.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
200371
OTHER EDITION IN ANOTHER MEDIUM
Title
In search of the obvious.
International Standard Book Number
0470288590
TOPICAL NAME USED AS SUBJECT
Advertising-- Brand name products.
Marketing.
Advertising-- Brand name products.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
T729
2008eb
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Trout, Jack.
ORIGINATING SOURCE
Date of Transaction
20201206193347.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
