عنوان
پدید آورنده
موضوع
رده
HD69.B7 A78 2005eb
HD69
.
B7
A78
2005eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0203640063
(Number (ISBN
0415347157
(Number (ISBN
0415347165
(Number (ISBN
9780203640067
(Number (ISBN
9780415347150
(Number (ISBN
9780415347167
NATIONAL BIBLIOGRAPHY NUMBER
Number
b780511
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brands :
General Material Designation
[Book]
Other Title Information
meaning and value in media culture /
First Statement of Responsibility
Adam Arvidsson.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (168 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 141-160) and index.
CONTENTS NOTE
Text of Note
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
0
SUMMARY OR ABSTRACT
Text of Note
"Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value." "Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the internet and virtual companies. This book will be essential reading for students and researchers in sociology of media, cultural studies, advertising and consumer studies, and marketing."--Jacket.
OTHER EDITION IN ANOTHER MEDIUM
Title
Brands.
International Standard Book Number
0415347157
TOPICAL NAME USED AS SUBJECT
Brand name products-- Management.
Brand name products.
Branding (Marketing)
Internet marketing.
Marketing sur Internet.
Produits de marque-- Commercialisation.
Produits de marque-- Gestion.
Produits de marque.
Brand name products-- Management.
Brand name products.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
Internet marketing.
Marke
Marketing
Merken.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
A78
2005eb
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
85
.
40
.
Class number
AP
17380
Class number
QP
624
System Code
bcl
System Code
bcl
System Code
rvk
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Arvidsson, Adam
ORIGINATING SOURCE
Date of Transaction
20201206192529.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
