عنوان
پدید آورنده
موضوع
رده
HF5438.25 .L44 2009eb
HF5438
.
25
.
L44
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470451114
(Number (ISBN
0470451548
(Number (ISBN
0470451556
(Number (ISBN
1281946575
(Number (ISBN
6611946578
(Number (ISBN
9780470451113
(Number (ISBN
9780470451540
(Number (ISBN
9780470451557
(Number (ISBN
9781281946577
(Number (ISBN
9786611946579
Erroneous ISBN
0470377011
Erroneous ISBN
9780470377017
NATIONAL BIBLIOGRAPHY NUMBER
Number
b780446
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Cross-cultural selling for dummies /
General Material Designation
[Book]
First Statement of Responsibility
by Michael Soon Lee and Ralph R. Roberts, with Joe Kraynak.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xx, 360 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
--For dummies
CONTENTS NOTE
Text of Note
Part II: Multicultural Marketing and BeyondChapter 5: Building a Marketing Campaign with Global Appeal; Chapter 6: Developing a Comprehensive Program; Chapter 7: Building Your Diversity-Friendly Place of Business; Part III: A Crash Course in Cross-Cultural Sales; Chapter 8: Mastering the Meet and Greet; Chapter 9: Building Rapport with Culturally Diverse Clientele; Chapter 10: Investigating Needs and Probing for Buying Signals; Chapter 11.
8
SUMMARY OR ABSTRACT
Text of Note
Do you want to increase your sales? Why not tap the fastest-growing consumer market in the country?. According to the Selig Center for Economic Growth, the combined purchasing power of the multicultural market grew to over 2 trillion in 2007 - exceeding the annual GNP of all but the nine largest economies of the world. Yes, the marketplace has gone global, but many business owners, CEOs, and salespeople haven't yet made the transition. As a result, they're handing their share of this potentially lucrative market to anyone who's smart and ambitious enough to accommodate customers from other cul.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
0E4DC35E-FB0E-4172-838B-33C457ED8647
OTHER EDITION IN ANOTHER MEDIUM
Title
Cross-cultural selling for dummies.
International Standard Book Number
0470377011
TOPICAL NAME USED AS SUBJECT
Business etiquette.
Selling.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Business etiquette.
Selling.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
KJS
DEWEY DECIMAL CLASSIFICATION
Number
658
.
85
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5438
.
25
Book number
.
L44
2009eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lee, Michael Soon.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Kraynak, Joe.
Roberts, Ralph R.,1958-
ORIGINATING SOURCE
Date of Transaction
20201206192221.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
