عنوان
پدید آورنده
موضوع
رده
HF6146.I58 .O55 2007
HF6146
.
I58
.
O55
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470051051
(Number (ISBN
9780470051054
NATIONAL BIBLIOGRAPHY NUMBER
Number
b780030
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The online advertising playbook :
General Material Designation
[Book]
Other Title Information
proven strategies and tested tactics from the Advertising Research Foundation /
First Statement of Responsibility
Joseph Plummer [and others].
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
©2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 302 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 265-289) and index.
CONTENTS NOTE
Text of Note
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
0
SUMMARY OR ABSTRACT
Text of Note
"The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable, scientifically solid principles for successful advertising in this new medium will find it in the Playbook."--Jacket.
TOPICAL NAME USED AS SUBJECT
Internet advertising.
Internet advertising.
Internet advertising.
DEWEY DECIMAL CLASSIFICATION
Number
659
.
14/4
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF6146
.
I58
Book number
.
O55
2007
OTHER CLASS NUMBERS
Class number
F713
.
8
System Code
clc
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Plummer, Joseph Thornton,1941-
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Advertising Research Foundation.
ORIGINATING SOURCE
Date of Transaction
20201206190121.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
