عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .G64 2011
HF5415
.
1265
.
G64
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0071742891
(Number (ISBN
0071746218
(Number (ISBN
9780071742894
(Number (ISBN
9780071746212
NATIONAL BIBLIOGRAPHY NUMBER
Number
b779892
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Everything I know about marketing I learned from Google /
General Material Designation
[Book]
First Statement of Responsibility
Aaron Goldman.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
©2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 341 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.
0
SUMMARY OR ABSTRACT
Text of Note
In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler then you think.) Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos.
TITLE USED AS SUBJECT
Google.
Google.
TOPICAL NAME USED AS SUBJECT
Internet marketing.
Marketing.
Business and Management.
Google
Internet marketing.
Marketing
Marketing channels.
Marketing-- Internet.
Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
G64
2011
OTHER CLASS NUMBERS
Class number
F713
.
36
Class number
658
.
8
G619e
System Code
clc
PERSONAL NAME - PRIMARY RESPONSIBILITY
Goldman, Aaron,1978-
ORIGINATING SOURCE
Date of Transaction
20201206185504.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
