عنوان
پدید آورنده
موضوع
رده
HD69.B7 H345 2008eb
HD69
.
B7
H345
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749454636
(Number (ISBN
6611386408
(Number (ISBN
9780749454630
(Number (ISBN
9786611386405
Erroneous ISBN
0749444339
NATIONAL BIBLIOGRAPHY NUMBER
Number
b779723
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand failures :
General Material Designation
[Book]
Other Title Information
the truth about the 100 biggest branding mistakes of all time /
First Statement of Responsibility
Matt Haig.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 260 pages)
GENERAL NOTES
Text of Note
"First published in Great Britain and the United States in 2003 by Kogan Page Limited"--Title page verso.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
0
SUMMARY OR ABSTRACT
Text of Note
This is the first examination of the world's top 100 spectacular brand disasters It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and m.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
OTHER EDITION IN ANOTHER MEDIUM
Title
Brand failures.
International Standard Book Number
0749439270
TOPICAL NAME USED AS SUBJECT
Brand choice.
Brand loyalty.
Branding (Marketing)
Brand choice.
Brand loyalty.
Branding (Marketing)
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
H345
2008eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Haig, Matt.
ORIGINATING SOURCE
Date of Transaction
20201206184631.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
