عنوان
پدید آورنده
موضوع
رده
HD69.B7 H345 2003eb
HD69
.
B7
H345
2003eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0585450374
(Number (ISBN
0749439270
(Number (ISBN
9780585450377
(Number (ISBN
9780749439279
NATIONAL BIBLIOGRAPHY NUMBER
Number
b779722
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand failures /
General Material Designation
[Book]
First Statement of Responsibility
Matt Haig.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Sterling, VA. :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 310 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 301-302) and index.
OTHER EDITION IN ANOTHER MEDIUM
Title
Brand failures.
International Standard Book Number
0749439270
TOPICAL NAME USED AS SUBJECT
Brand choice.
Brand loyalty.
Branding (Marketing)
Brand choice.
Brand loyalty.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
H345
2003eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Haig, Matt.
ORIGINATING SOURCE
Date of Transaction
20201206184630.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
