Know where you're going : developing your job search plan with self-assessments -- Positioning yourself : your one-minute commercial -- Planning and targeting your search -- The best marketing tool ever : how to make your résumé relevant -- Networking 2.0 : where to find new and better networks -- Résumé websites : why they usually don't work, and how to make them work for you -- Other search methods : whether they work and when to use them -- Preparation : taking charge of how they see you -- Staying cool : handling the unexpected during an interview -- Following up : how to stand out and clinch the deal.
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"The most important element in your job search is to learn to market yourself successfully. Using the one-minute commercial featrued in 'Get Hired in a Tough Market', you'll learn how to put together an effective, concise, and customizable presentation that gives potenetial employers all the reasons they need to hire you"--Cove, p. 4.