David Clutterbuck and Sheila Hirst ; researched by Stephanie Cage.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxix, 210 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction; Business performance and communication excellence; The internal community of communication; The stakeholder revolution; Building communication capability through strategic vision and technology; Building communication capability through interpersonal competence; Communication during radical change 1: acquisitions and mergers; Communication during radical change 2: remaking the culture; Consolidating communication capability; Bibliography.
0
SUMMARY OR ABSTRACT
Text of Note
Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed. Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers. 'Talking Business: making communication work' addresses the key issues in communication within organizations, supported by case studies taken from experience of working with global businesses. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made. The authors employ an interactive structure throughout with signposts to link related cases and chapters. Provides an explanation of the main themes in business communication Clarifies the complex networks of communication in organizations and how these can be used to best advantageIncludes case studies from global business and signposts to aid clarification and comprehension.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Elsevier Science & Technology
Stock Number
95296:95295
OTHER EDITION IN ANOTHER MEDIUM
Title
Talking business.
International Standard Book Number
0750654996
TOPICAL NAME USED AS SUBJECT
Communication in personnel management.
BUSINESS & ECONOMICS-- Business Communication-- General.