عنوان
پدید آورنده
موضوع
رده
AS2.5 .R64 2003eb
AS2
.
5
.
R64
2003eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080469825
(Number (ISBN
1417507403
(Number (ISBN
9780080469829
(Number (ISBN
9781417507405
Erroneous ISBN
0750657472
NATIONAL BIBLIOGRAPHY NUMBER
Number
b779193
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Conferences and conventions :
General Material Designation
[Book]
Other Title Information
a global industry /
First Statement of Responsibility
Tony Rogers.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiii, 321 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 314-315) and index.
CONTENTS NOTE
Text of Note
Forewords; Preface; Case studies; 1 A global industry; 2 The structure of the conference industry; 3 The economics of conferences and conventions; 4 Conference industry marketing activity; 5 Conference management -- an organizer's perspective; 6 Conference management -- a venue perspective; 7 A people industry; 8 Leading industry organizations; 9 The future of the conference industry; Case studies; Appendix A; Index.
0
SUMMARY OR ABSTRACT
Text of Note
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues:* The origins of the conference industry* Business tourism and leisure tourism* The buyers and the suppliers* Marketing and branding* The design of conference facilities* Employment and people.
OTHER EDITION IN ANOTHER MEDIUM
Title
Conferences and conventions.
International Standard Book Number
0750657472
TOPICAL NAME USED AS SUBJECT
Congresses and conventions-- Economic aspects.
Convention facilities.
Congresses and conventions-- Economic aspects.
Convention facilities.
REFERENCE.
(SUBJECT CATEGORY (Provisional
REF-- 009000
DEWEY DECIMAL CLASSIFICATION
Number
060
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
AS2
.
5
Book number
.
R64
2003eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Rogers, Tony,1945-
ORIGINATING SOURCE
Date of Transaction
20201206182159.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
